Sampath Bank has appointed Milinda Weerasinghe as its Chief Marketing Officer. He brings extensive experience in brand strategy, category leadership, and business growth across the banking and FMCG sectors.
In his new role, Weerasinghe will lead the bank’s marketing strategy, strengthen its brand positioning, and drive customer engagement initiatives as Sampath Bank continues to enhance its market presence.
Before joining Sampath Bank, he held leadership positions at Maliban Group, Unilever, and Hindustan Unilever. During his career, he built strong expertise in brand management, category leadership, digital transformation, and business strategy across diverse industries.
With his broad experience in marketing and business leadership, Weerasinghe is expected to play a key role in advancing Sampath Bank’s brand and customer-focused growth strategy.
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