In his new role, Ajinkya will lead the company’s marketing organization, driving brand growth, customer engagement and go-to-market innovation across its internet, mobile, TV and telecommunications portfolio.
Ajinkya brings more than 20 years of experience in marketing, digital transformation, e-commerce, customer acquisition and growth strategy. Throughout his career, he has built a strong track record of delivering customer-centric marketing initiatives, accelerating business growth and leading high-performing teams.
Before joining Optimum, Ajinkya served as Senior Vice President, Marketing, Video Services (Dish Network & Sling TV) at EchoStar Corporation. He led marketing strategy, media, e-commerce, analytics and customer lifecycle initiatives for businesses generating nearly US$10 billion in annual revenue while managing a US$250 million marketing budget. Leading a team of more than 60 professionals, he reduced customer acquisition costs by 40%, improved marketing ROI by 30%, optimized subscriber acquisition and strengthened data-driven marketing capabilities.
Earlier, he served as Senior Vice President, Marketing at Sling TV, where he led integrated marketing initiatives that enhanced subscriber growth and customer retention. Prior to that, he spent more than 6 years at Comcast, holding leadership roles including Vice President, eCommerce, Executive Director, eCommerce, Senior Director, eCommerce and Director, Digital Marketing. During his tenure, he transformed Xfinity’s digital sales capabilities, established e-commerce as a leading customer acquisition channel, doubled point-of-sale revenue to US$400 million, and led successful go-to-market and digital marketing initiatives.
Before Comcast, Ajinkya spent nearly 5 years at JPMorgan Chase, leading digital innovation and product marketing initiatives for platforms including Ultimate Rewards, Freedom Mobile and Chase Pay. Earlier in his career, he held marketing and business development roles at Managing Editor Inc., completed an MBA internship at Google, and worked as a marketing consultant for DMusic, LLC. He is also the Founder of Growth Stack Commerce and Founder & Host of The Art of Commerce Podcast, where he shares insights on go-to-market strategy, digital marketing, e-commerce and MarTech.
His appointment reinforces Optimum’s commitment to strengthening its marketing capabilities while delivering innovative, customer-focused experiences across its connectivity and communications services.
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