In a move to enhance everyday user benefits, Flipkart has partnered with Uber to introduce loyalty rewards on rides, allowing users to earn SuperCoins by linking their accounts.
Under this partnership, users can earn 4% of their ride fare as SuperCoins, capped at 150 coins per trip, with no overall earning limit. The rewards will be credited to users’ Flipkart accounts and can be redeemed across its services, including Cleartrip and Flipkart Minutes.
The companies are also offering limited-time incentives. New or inactive Uber users can earn bonus SuperCoins if they complete rides within a specified period after linking their accounts.
This collaboration reflects a broader trend where consumer platforms are integrating rewards into high-frequency services like mobility to boost user engagement.
Gaurav Arora, Vice President, Payments and SuperCoins at Flipkart, said: “SuperCoins is evolving into a broader rewards layer across everyday use cases. Mobility is a natural extension, and this partnership with Uber allows us to integrate more seamlessly into how customers transact daily. Over time, we will continue expanding SuperCoins across categories to drive deeper engagement across the ecosystem.”
Arnab Kumar, Director, Business Development, Uber India and South Asia, said: “At Uber, we are focused on making everyday mobility more seamless and valuable for our users. This integration with Flipkart allows us to extend additional benefits to riders in a simple and intuitive way, while building on how users engage with everyday services across platforms.”
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