At its Adobe Summit 2026 event, Adobe introduced a new enterprise AI platform designed to transform how businesses manage customer journeys using automation and intelligent agents.
The new system, called Adobe CX Enterprise, is an end-to-end agentic AI platform that helps organisations manage the full customer lifecycle, including acquisition, engagement, conversion, and retention. It uses multiple AI agents, reusable skills, and integrated workflows to automate customer experience operations.
Adobe said the platform is built to streamline manual processes by combining AI agents, modular “agent skills,” and integration endpoints into a unified system. It also includes a governance layer to ensure workflows remain transparent, traceable, and controlled.
Speaking at the launch, Prativa Mohapatra, Vice President and Managing Director at Adobe India, said, “Adobe’s mission to empower everyone to create has never been more relevant, and with Adobe CX Enterprise, unveiled at Adobe Summit 2026, that mission now has operational force. The ability to scale creativity and personalisation together, with intelligence and governance built in, is no longer aspirational- it is here,”
The platform is built on the Adobe Experience Platform, which aggregates customer data from multiple sources to enable real-time insights and cross-channel engagement. Within CX Enterprise, it acts as the contextual intelligence layer that helps AI agents interpret data and execute actions.
Adobe also introduced two new intelligence modules. Brand Intelligence tracks and interprets brand signals over time, while Engagement Intelligence focuses on customer lifetime value and decision-making for personalised experiences at scale.
The company announced AI agents across its ecosystem, covering marketing operations, content creation, and customer engagement workflows. These agents are managed through a central orchestration system that can coordinate tasks across Adobe tools and third-party applications.
A new agent skills catalogue allows organisations to build reusable workflows by packaging instructions into modular units, such as performance analysis or campaign automation. Developers will also get access to Model Context Protocol (MCP) endpoints, APIs, and integration support.
Adobe confirmed interoperability with platforms from Amazon Web Services, Anthropic, Google Cloud, IBM, Microsoft, Nvidia, and OpenAI.
The platform also introduces CX Enterprise Coworker, an AI coordination system that converts business goals into actionable workflows. For example, a marketing objective like improving cross-sell performance can be automatically broken into audience creation, content generation, and campaign tracking. The feature will roll out in the coming months.
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