With nearly 20 years of international experience across India, France and the United States, Bianca brings expertise in marketing, communications, media, corporate affairs, reputation management, storytelling, executive positioning and strategic communications.
In her new role, she will support SatSure’s next phase of growth by strengthening its global brand presence across Earth observation, decision intelligence and geospatial AI. The company expects her experience in brand building, corporate communications and strategic storytelling to further strengthen its market positioning and global expansion plans.
Before joining SatSure, Bianca Ghose spent more than 7 years at Wipro, where she held several senior leadership roles across communications, marketing, storytelling and executive branding. Most recently, she served as General Manager and Head of Strategic Communications in the CEO’s Office in Paris, advising the Global CEO and Executive Council on corporate reputation, communications, crisis management, culture and business strategy.
During her tenure, she led communications for major corporate milestones, including Wipro’s largest-ever acquisition and its earnings communications strategy. She also represented the company at global platforms such as the World Economic Forum in Davos.
Ghose also served as Wipro’s first Chief Storyteller, leading global content strategy, executive visibility, thought leadership, social media engagement and brand storytelling initiatives. Additionally, she headed global marketing for Wipro’s Global Consulting Group and served on the company’s Diversity, Equity and Inclusion Council.
Prior to Wipro, Bianca worked as Global Head of Content Marketing at HCLTech, where she led global content strategy and digital marketing initiatives aligned with business growth objectives.
Earlier in her career, she held leadership positions at Weber Shandwick, where she established and led the agency’s content and brand publishing practice in India.
Ghose also has an extensive journalism background, having spent 7 years with NDTV as a business news presenter, correspondent and editorial leader. She has also worked with Thomson Reuters and CNBC TV18.
Beyond her corporate roles, Ghose serves on the Board of Directors of Ek Kadam Aur – Foundation for Education and Health and is part of the NYSE Board Advisory Council Network. She is also a recognized keynote speaker and thought leader on communications, leadership, reputation management and storytelling, having delivered more than 60 talks globally, including at TEDx, NYU, IIMs and international leadership forums.
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