Antonio brings decades of experience across marketing, corporate affairs and enterprise transformation. In his new role, he will lead PayPal’s global brand strategy, marketing operations and corporate affairs agenda as the company expands its presence across digital commerce and financial ecosystems.
He joins PayPal from HP Inc., where he served as Executive Vice President and Chief Marketing & Corporate Affairs Officer. During his tenure, he led global marketing transformation, strengthened brand equity and advanced data-driven marketing capabilities, while enhancing the company’s global reputation.
Prior to this, Lucio was Global Chief Marketing Officer at Meta Platforms. He oversaw global consumer marketing across platforms including Facebook, Instagram, Messenger and WhatsApp, while shaping the organisation’s corporate brand strategy.
Earlier, he spent several years at Visa Inc., holding multiple senior leadership roles such as Global Chief Marketing & Communications Officer, Global Chief Marketing Officer, and Global Chief Marketing, Strategy and Development Officer. He played a key role in strengthening Visa’s global brand positioning, driving integrated marketing strategies and contributing to its growth in brand value and global market presence.
His leadership journey also includes senior roles at PepsiCo, where he served as Chief Innovation and Health & Wellness Officer and Chief Marketing Officer for International Beverages, leading innovation and global marketing initiatives. He also held leadership roles at Kraft Foods Group, and began his career across organisations such as Procter & Gamble and RJR Foods, building strong expertise in brand management and product strategy.
Beyond his corporate roles, Lucio contributes to leadership development and diversity initiatives through 5S Diversity, and is engaged in academia as an Executive Fellow at the Yale School of Management.
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