Tata Starbucks India has elevated Mitali Maheshwari to Director – Product & Marketing, recognising her experience across brand management, consumer marketing, product development and advertising. With more than 14 years of professional experience, she brings expertise in shaping consumer brands, driving marketing strategies and creating meaningful customer experiences.
The promotion marks a new milestone in Maheshwari’s association with the company, where she previously served as Head – Product & Marketing. In her new role, she will take on wider responsibilities across product development and marketing, drawing on her experience in brand strategy, consumer engagement and product-led initiatives in the food and beverage industry.
Maheshwari’s connection with Tata Starbucks also reflects her longstanding interest in coffee, food and customer experiences. She has shared that her love for coffee began before her professional association with the brand. Recalling her first specialty coffee experience at Starbucks, she highlighted how the brand’s approach to customer service left a lasting impression. A memorable interaction with a barista, who offered to remake a drink if it did not meet her expectations, reinforced her belief in the importance of small moments in shaping customer relationships.
Before joining Tata Starbucks, Maheshwari spent more than 10 years at Red Bull, where she held several marketing and brand leadership positions. She most recently served as Head of Brand Marketing – India, following her appointment as National Brand Manager.
Earlier, she worked as Assistant Brand Manager and Consumer Collecting Manager before beginning her journey at the company in an Assistant Marketing role. Her progression across these positions gave her experience in consumer-facing initiatives, brand positioning, marketing strategy and national-level brand management.
Prior to Red Bull, Maheshwari worked with DDB Mudra Group as Senior Account Executive. This role provided her with an early foundation in advertising, client servicing and agency-side marketing before she moved into brand management within the consumer goods sector.
Across Tata Starbucks India, Red Bull and DDB Mudra Group, Maheshwari has built expertise in product development, brand marketing, consumer engagement, marketing strategy and customer experience. Her elevation brings together her professional experience and personal interest in coffee and consumer-focused experiences.
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