Mars, Incorporated, has expanded its operations in India with the launch of a Global Capability Centre (GCC) in Hyderabad. Developed in collaboration with Genpact, the centre will support digital innovation and business operations across Mars’ global markets.
The new facility strengthens a partnership between the 2 companies that began in 2018. It will bring together Mars’ business priorities and Genpact’s domain expertise and process intelligence.
Spread across approximately 60,000 square feet, the centre will initially have more than 400 Genpact employees. The companies aim to gradually scale its workforce and transition to 1,000 Mars Associates.
The GCC will be part of Mars’ global network of strategic hubs. It will use Genpact’s Agentic Operations model to help improve operational speed, consistency and visibility across the company’s worldwide business.
Strengthening Mars’ investment in India
The Hyderabad centre builds on Mars’ presence in India, where it has invested in 7 local factories since 1995. The company employs more than 2,400 Associates across Snacking, Food & Nutrition and Pet Nutrition. It also operates a Royal Canin packaging centre.
“India is an important market for Mars and has been part of our growth story for decades,” said Claus Aagaard, Chief Financial Officer, Mars, Incorporated. He said the new centre would strengthen global collaboration, digital capabilities and operational agility.
Telangana IT and Industries Minister D Sridhar Babu said Hyderabad’s technology ecosystem, skilled workforce and business environment made it a leading destination for global capability centres. He added that the facility could create specialised job opportunities and strengthen the state’s technology ecosystem.
Emilia B. Smith, Acting Public Affairs Officer at the US Consulate General in Hyderabad, attended the inauguration and highlighted the long-standing US-India partnership and commercial ties with Telangana.
Genpact Unit Leader for Consumer Goods Tarun Chopra said the partnership would use nearly a decade of process knowledge to develop AI-assisted operations. He added that agentic AI capabilities would work within a governance framework, with human expertise and oversight remaining central.
The launch follows 2 additional Mars investments in India: a $55 million expansion of its Hyderabad Pet Nutrition factory to support domestic demand and exports, and a $12 million Royal Canin distribution and packaging centre to strengthen local operations and supply resilience.
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