Strengthening its brand and communications leadership, IndusInd Bank has appointed Shakti Tokas as Assistant Vice President – Brand & Communications Marketing. He joins the bank with over 10+ years of experience in brand strategy, digital marketing, creative leadership, and business transformation.
Before joining IndusInd Bank, Shakti served as Brand Partner & Digital Head at Propagate India, part of the Publicis Group. In this role, he led digital strategy and creative direction while driving the expansion of the Gurgaon operations. He also played a key role in the digital transformation of leading brands, including AO Smith, FedEx, Carlsberg, Dunkin, Greenpanel, Microtek, Relaxo, and Harvest Gold.
Over the course of his career, Shakti has focused on solving business challenges through strategic brand building. His professional journey began in junior roles before progressing to senior leadership within 8 years. He has also been recognised with a 30 Under 30 honour for his contributions to the branding and marketing industry.
Beyond his agency experience, Shakti is building The Health Mill, a premium organic lifestyle brand focused on purity, quality, and modern Indian wellness. His entrepreneurial venture reflects his belief in understanding branding from both business and consumer perspectives.
Prior to Propagate India, he held several positions at FoxyMoron, including Associate Director – Client Solutions & Brand Operations, Account Manager, Associate Account Manager, and Senior Account Executive. These roles helped strengthen his expertise in client management, brand operations, and integrated marketing.
In his new role at IndusInd Bank, Shakti will contribute to the bank’s brand and communications initiatives, bringing his experience in digital strategy, creative leadership, and brand transformation.
Also read: Viksit Workforce for a Viksit Bharat
Do Follow: The Mainstream LinkedIn | The Mainstream Facebook | The Mainstream Youtube | The Mainstream Twitter
About us:
The Mainstream is a premier platform delivering the latest updates and informed perspectives across the technology business and cyber landscape. Built on research-driven, thought leadership and original intellectual property, The Mainstream also curates summits & conferences that convene decision makers to explore how technology reshapes industries and leadership. With a growing presence in India and globally across the Middle East, Africa, ASEAN, the USA, the UK and Australia, The Mainstream carries a vision to bring the latest happenings and insights to 8.2 billion people and to place technology at the centre of conversation for leaders navigating the future.