With more than 18 years of experience spanning hospitality, retail, staffing, media, and consumer marketing, Honey will lead Kaara Hotels’ brand strategy, marketing communications, guest engagement programs, partnerships, and integrated marketing initiatives.
She joins the company with a strong track record of driving brand growth and business performance across organizations in India and the UAE. Throughout her career, Honey has developed and executed strategic marketing campaigns across traditional and digital platforms, helping brands enhance customer engagement and achieve measurable business results.
One of her notable achievements includes leading the launch of the first VIP loyalty shopping card for electronics customers in the UAE. Supported by a comprehensive ATL, BTL, and social media strategy, the initiative significantly improved customer loyalty and helped increase sales contribution in the segment to nearly 40%.
In her new role, Honey will focus on strengthening Kaara Hotels’ brand presence, driving integrated marketing and communication strategies, enhancing guest experiences, building strategic partnerships, and overseeing digital and offline campaigns. She will also support the company’s growth plans by developing brand narratives that connect with modern travellers while reinforcing Kaara’s positioning as an experience-led hospitality brand.
Commenting on her appointment, Honey Kumar, Head – Marketing & Communications, Kaara Hotels, said, “I am excited to join Kaara Hotels at a time when the company is building a distinctive presence in India’s hospitality landscape. What drew me to Kaara is its commitment to creating experiences that feel genuinely personal and welcoming. My focus will be on fostering a culture where marketing is viewed not as a standalone function but as a key driver of business growth. Every campaign, partnership, guest engagement initiative, and brand communication will be designed to reflect the spirit of ‘Apna Sa’ hospitality while strengthening customer connections and supporting the company’s expansion journey.”
Welcoming her to the leadership team, Puneet Sethi, Managing Director, Kaara Hotels, said, “Hospitality is about creating memorable experiences, and marketing is central to that journey. Honey brings deep expertise in strategy, brand building, customer engagement, and execution across diverse industries and international markets. We are confident her leadership will strengthen Kaara’s brand as we expand our footprint and continue to elevate the guest experience.”
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