Google is testing a new feature called “Call for Me” that allows its Gemini AI assistant to make phone calls on a user’s behalf. The feature is designed to handle routine interactions with businesses, potentially saving users the need to wait on hold or navigate lengthy automated phone menus.
With Call for Me, users can ask Gemini to contact a business for tasks such as checking whether a product is available, obtaining information about a service, requesting a quote or making certain enquiries. Gemini then places the call and communicates with the business while keeping the user informed.
The feature builds on Google’s broader push towards AI systems that can move beyond generating responses and perform tasks in the real world. Instead of simply providing users with information about a business, Gemini can take the next step and communicate with that business directly.
Gemini identifies itself during calls
According to Google, the AI identifies itself as a Google AI assistant at the beginning of the call and informs the other party that the conversation is being recorded. Users can also monitor the interaction through a live transcript and can take over the call when required.
Google says the feature uses the user’s own phone number and cellular connection to place the call. This allows the interaction to take place through the regular phone network rather than requiring the business to communicate through a separate AI interface.
Availability remains limited
Call for Me is currently being tested with a limited group of users in the US. Google’s requirements include an eligible Pixel device, a US SIM, a supported Google AI subscription, the Phone by Google public beta and the latest Gemini app.
Google has also placed restrictions on how the capability can be used. It is not intended for emergency calls, financial transactions, sensitive health-related information, political messaging, spam or telemarketing.
Google has stated that audio recordings and transcripts from these calls are not used to train its AI models.
From answering questions to taking action
The feature reflects a broader transition in consumer AI from conversational assistants to agentic systems that can carry out multi-step tasks for users.
Google has previously demonstrated AI-powered calling through its Duplex technology, which focused on handling tasks such as reservations and appointments. Call for Me brings a similar concept into Gemini, potentially making phone-based interactions another part of an AI assistant’s workflow.
The development also comes as technology companies increasingly compete to build AI agents capable of acting on behalf of users rather than simply responding to prompts. For Google, the challenge will be balancing convenience with transparency, user control and privacy as these systems begin interacting directly with people and businesses.
For now, Call for Me remains an early-stage test, with its availability and supported use cases limited to select users and markets.
Also read: Viksit Workforce for a Viksit Bharat
Do Follow: The Mainstream LinkedIn | The Mainstream Facebook | The Mainstream Youtube | The Mainstream Twitter
About us:
The Mainstream is a premier platform delivering the latest updates and informed perspectives across the technology business and cyber landscape. Built on research-driven, thought leadership and original intellectual property, The Mainstream also curates summits & conferences that convene decision makers to explore how technology reshapes industries and leadership. With a growing presence in India and globally across the Middle East, Africa, ASEAN, the USA, the UK and Australia, The Mainstream carries a vision to bring the latest happenings and insights to 8.2 billion people and to place technology at the centre of conversation for leaders navigating the future.