Aditya Birla Capital (ABC) has appointed Ranabir Bose as Head – Marketing (NBFC) and Brand Centre of Excellence (Brand CoE), marking his return to the company after leading marketing at Aditya Birla Sun Life Mutual Fund (ABSLMF).
In his new role, he will lead marketing for Aditya Birla Capital’s NBFC lending business while serving as the Brand Custodian for the Aditya Birla Capital franchise. He will focus on integrated marketing, brand consistency, and customer engagement across the group’s financial services businesses.
Ranabir brings more than 20 years of experience in brand building, integrated marketing, customer engagement, and financial services marketing. Most recently, he served as Head of Marketing at Aditya Birla Sun Life Mutual Fund, where he led integrated marketing initiatives, driving customer-centric and data-led campaigns to support business growth.
Earlier, he spent nearly 13 years at Aditya Birla Capital, holding leadership positions including Head – Marketing (NBFC) and Assistant Vice President – Brand & Media. During this period, he led integrated marketing strategies for Aditya Birla Finance, developed brand positioning and go-to-market strategies, drove digital marketing transformation, and strengthened the group’s brand architecture across multiple financial services businesses.
Before joining the Aditya Birla Group, Ranabir held brand marketing roles at Birla Sun Life Insurance, Reliance Capital, and ICICI Prudential. He began his career in client servicing at Bates India, building expertise in financial services branding, media strategy, customer lifecycle management, and integrated marketing.
Ranabir holds a Post Graduate Diploma in Business Management (PGDBM) in Marketing & Communication from the University of Mumbai.
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