Bata India Limited has elevated Jasleen Kaur G to Head of Marketing, marking a new chapter in her professional journey with the company. She brings extensive experience in brand management, category marketing, public relations, digital marketing, luxury and lifestyle marketing, sustainability and consumer engagement.
Before her elevation, Jasleen served as Head – Category Marketing & PR at Bata India, where she oversaw brand management and marketing initiatives across a diverse portfolio of brands, including Bata, Hush Puppies, Scholl, Bubble Gummers, Nine West, Power, Floatz and North Star.
Prior to joining Bata India, she founded Indiawood Global. She also served as Assistant Vice President – Marketing at Reliance Brands Limited, where she led marketing and public relations for Hugo Boss, Mothercare and Hamleys in India.
Earlier, Jasleen spent more than 7 years with Benetton Group, holding several leadership positions, including Head – Marketing, Public Relations & Sustainability; Head – Marketing and Public Relations; Manager – Brand Strategy; and Deputy Manager – Digital Marketing & PR. Her responsibilities extended across India and other South Asian markets, including Nepal, Sri Lanka and Myanmar.
She also brings more than 4 years of experience at Canon India, where she worked as Senior Executive – Digital Marketing and PR.
At the beginning of her career, Jasleen gained experience in conference sales at India Infrastructure Publishing and completed a journalism internship with The Hindu.
In her new role at Bata India, she brings a broad mix of brand, digital, public relations and category marketing expertise to lead the company’s marketing agenda.
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