Snapdeal has appointed Sudeep Saha as Head of Social Media, strengthening its leadership team as the company continues to enhance its digital brand presence and engage millions of value-conscious shoppers across India.
In his new role, Sudeep will lead Snapdeal’s social media strategy, content innovation, brand storytelling, community engagement, and digital campaigns across multiple platforms. His appointment reflects the company’s continued focus on delivering engaging, content-led consumer experiences.
Sudeep brings more than 12 years of experience in social media, content strategy, digital marketing, brand partnerships, and content production. He has built audience-first digital ecosystems, scaled content businesses, and driven brand engagement across the media, entertainment, and e-commerce sectors.
Before joining Snapdeal, Sudeep served as Creative Director & Digital Marketing Head at Jupitice Justice Technologies. There, he led the company’s end-to-end digital marketing strategy across paid media, SEO, AI-powered search optimization, email marketing, and content. He also expanded the company’s digital presence by growing its YouTube platform, strengthening brand authority through thought leadership, and delivering integrated digital campaigns.
Earlier, he was National Creative Lead – Brand Partnerships at Tips Industries Limited, where he developed branded content strategies and collaborated with leading consumer brands on music and digital marketing partnerships. He also served as Deputy Director – Social Commerce, Marketing at Myntra, leading original content strategy for Myntra Studio and contributing to the growth of the company’s live commerce and social commerce initiatives.
Sudeep has also held leadership roles at ByteDance, where he led content strategy for TikTok India and Resso, driving short-form video innovation and music promotion. Earlier in his career, he worked with ZEE5, Times Internet, ScoopWhoop Media, Zee Entertainment Enterprises Limited, and Big Synergy Media Ltd., gaining extensive experience in digital content creation, entertainment, video production, and audience engagement.
With deep expertise in social media, digital marketing, and content-led brand building, Sudeep is well positioned to strengthen Snapdeal’s digital engagement and support its next phase of growth.
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