Automobili Lamborghini S.p.A. has announced the appointment of Francesco Milicia as its new Marketing Director, effective 1 September 2026. He succeeds Christian Mastro, who has taken on the role of Chief Executive Officer of Automobili Lamborghini America. Milicia brings more than 20 years of international leadership experience across sales, marketing, supply chain, manufacturing, and business transformation in the automotive industry.
Before joining Lamborghini, Milicia served as Vice President, Global Sales and After Sales and Member of the Board of Management at Ducati Motor Holding, where he led the company’s global sales and after-sales operations since 2018. During his nearly 20-year career at Ducati, he held several senior leadership roles, including Supply Chain Director, Member of the Board of Management, and Managing Director of Ducati Motor Thailand. He also held key operational positions supporting the CEO, manufacturing, and maintenance while contributing to Ducati’s expansion across Europe and Asia and strengthening its customer-focused growth strategy.
Earlier in his career, Milicia served as Board Member Sales at Rendamax BV, managing worldwide export operations and driving international business growth. He also worked as Managing Director of ELCO Italy, where he successfully turned the business from loss to profitability while improving market share, operational efficiency, and customer engagement. At Ariston Thermo Group, he served as Chairman of the China Industry Committee and General Manager, Thermowatt China, overseeing manufacturing operations, financial performance, and business expansion across China and the wider Asian market.
Milicia has built extensive expertise in global business leadership, operational excellence, lean manufacturing, customer experience, and commercial strategy. To further strengthen his leadership capabilities, he completed Marketing Executive Education at London Business School, including a seminar on Brand Strategy at Saatchi & Saatchi, followed by the Sales Executive Education (LESF) Programme at INSEAD. His global experience and strategic leadership position him to lead Lamborghini’s worldwide marketing strategy as the luxury automotive brand continues its transformation and international expansion.
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