Marking a major milestone of a 20-year journey with the organisation, in this expanded role, Bharadwaj will lead the customer service function, focusing on enhancing customer experience and service excellence. He will also serve as a mentor for Corporate Communications, reinforcing the company’s customer-first and communication-led approach.
Bharadwaj has built a strong and diverse career at Bajaj General Insurance Limited, spanning close to 20 years across multiple leadership roles. Most recently, he served as Vice President & Head – Corporate Communications, where he led strategic communication initiatives to strengthen brand reputation, enhance stakeholder engagement and position leadership as industry thought leaders.
His work covered both internal and external communications, including media relations, crisis communication, ESG storytelling and employee engagement initiatives. Prior to this, as Head – Corporate Communications, he played a key role in shaping communication strategy, driving impactful campaigns and building trust with customers and stakeholders.
He also led initiatives such as the “Hear and Now” podcast, contributing to internal culture and improving brand visibility across platforms.
Before transitioning into communications, Bharadwaj led Web Sales as Vertical Head – Web Sales, where he drove digital growth and expanded online insurance distribution. He also held roles in bancassurance and sales, including National Coordinator – Retail Bancassurance and Regional Sales Manager – Bancassurance, building strong partnerships and driving business growth across regions.
He began his journey with the organisation as a Management Trainee, gaining foundational experience across functions and contributing to key initiatives such as setting up a call center.
Bharadwaj holds a PGDM from the Institute of Management Development and Research (IMDR), Pune, and has completed an executive program in Digital and Social Media from the Indian Institute of Management Bangalore.
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