In this role, Benedik will lead revenue strategy across premium sales, programmatic, client services, operations, partnerships, and marketing for the company’s consumer business. This includes platforms such as The Weather Channel app, weather.com, Weather Underground, and Storm Radar.
Benedik will also oversee the modernization of the company’s ad tech stack and support the commercialization of new consumer membership offerings, as the company continues to innovate at the intersection of AI, data science, and consumer behavior.
Brennan Gerster, Chief Business Officer and General Manager of Consumer at The Weather Company, said, “Brian is a world-class leader with a unique ability to scale digital businesses by focusing on the harmony between technology and culture. His arrival comes at a time of significant momentum for us. Brian’s people-first philosophy and his deep experience in high-growth environments make him the ideal leader to help us accelerate our revenue goals and deepen our relationships with global brand partners.”
Benedik brings over 25 years of experience across media and technology. He most recently served as Chief Revenue Officer at Audacy, where he drove growth across digital and linear businesses. Earlier, he held the CRO role at Niantic and spent 7 years at Spotify as Senior Vice President and Global Head of Advertising, where he played a key role in scaling subscription and ad-supported revenue ahead of its 2018 direct listing.
“The Weather Company is undergoing a profound transformation, backed by a clear vision and a renewed commitment to growth,” Benedik said. “I’ve spent my career scaling technology-led organizations, and I see a massive opportunity here. Weather is far more than a backdrop; it is the ultimate primary signal of consumer intent. I’m excited to join the management team and work with our partners to harness these unique behavioral insights to drive high-impact marketing outcomes at scale.”
Benedik will be based in New York and will report directly to Brennan Gerster. He holds dual degrees in English and Television, Radio, and Film management from Syracuse University’s S.I. Newhouse School of Public Communications.
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