Bill joins the company with more than 20 years of experience leading technology teams across fintech and proptech sectors. In his new role, he will lead Trust & Will’s technology and engineering strategy, including platform development, AI-powered capabilities, and infrastructure growth.
Before joining Trust & Will, Parker served as CTO at Leap, where he led product, engineering, information security, and infrastructure teams while driving the company’s transition toward AI-native product development. Earlier, he was CTO at Built Technologies and played a key role in scaling the product and engineering organization during a period of 10x growth, helping the platform manage more than $100 billion in construction spend.
Parker also spent nearly 17 years at Quicken Loans / Rocket Companies. During his tenure, he moved through engineering and architecture leadership roles before being selected to build Rocket Loans from the ground up. He later served as CTO and eventually became CEO of the business.
“Bill brings exactly the kind of platform-building, team-scaling, and AI product leadership we need at this stage of our growth,” said Cody Barbo, Co-Founder and CEO, Trust & Will. “His experience taking products from zero to scale, leading engineering organizations through periods of rapid expansion, and driving real AI transformation makes him the right leader to advance Trust & Will and everything we’re building for families and professionals.”
Parker will now oversee the company’s engineering operations and technology roadmap as Trust & Will continues to expand its network of more than 1 million users, 26,000+ financial advisors, and 145+ enterprise partners. He will also lead the development of AI-powered features focused on intelligent document workflows, personalized planning guidance, and life event intelligence.
“Trust & Will has built something that genuinely matters, a platform with real scale, a clear mission, and the technical foundation to support the next generation of estate planning,” said Parker. “The opportunity to help build AI-driven tools that make legacy planning more accessible, more connected, and more useful for families and advisors is exactly the kind of work I’m here to do. I’m proud to be joining this team.”
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