The Estée Lauder Companies Inc. has appointed Madeleine Boyd as Senior Vice President, Global Brand Communications, strengthening its global communications leadership as the company advances its Beauty Reimagined vision across its portfolio of prestige beauty brands.
In her new role, Madeleine will lead global brand communications across The Estée Lauder Companies’ portfolio of skincare, makeup, fragrance, and haircare brands. She will oversee integrated communications strategies designed to strengthen brand equity, deepen consumer engagement, and enhance global brand storytelling.
Madeleine joins The Estée Lauder Companies from Together Group, where she served as Global Senior Vice President, Beauty & Wellness, leading beauty and wellness strategy across multiple specialist agencies. Before that, she spent nearly 7 years at KARLA OTTO, holding several senior leadership roles, including Senior Vice President – Global Beauty & Wellness, Vice President – Strategy, Global Beauty & Wellness, and Director – Creative & Digital Strategy and Global Beauty Lead, advising leading luxury beauty and lifestyle brands.
Earlier in her career, Madeleine served as Head of Marketing & Digital at Jo Loves, Digital Content Manager at MECCA Brands, Beauty Editor at Beauticate, Fashion and Lifestyle Publicist at EVH, and began her career at VOGUE Australia in editorial and fashion communications roles.
Throughout her career, she has built expertise in Global Brand Communications, Luxury Brand Strategy, Beauty Marketing, Corporate Communications, Public Relations, Digital Strategy, Consumer Engagement, Content Strategy, Editorial Leadership, Brand Storytelling, Integrated Marketing, Reputation Management, Influencer Strategy, Creative Strategy, and Global Brand Development.
Her appointment reflects The Estée Lauder Companies’ continued investment in communications leadership as it accelerates innovation and growth across its global prestige beauty portfolio.
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