Jeevansathi, the matchmaking platform owned by Info Edge India, has appointed Shivam Arora as Senior Vice President and Head of Marketing. He will lead the company’s brand, growth and performance marketing initiatives as the platform looks to strengthen its presence in India’s matchmaking market.
Announcing his new role through a LinkedIn post, Arora expressed enthusiasm about contributing to Jeevansathi’s next phase of growth. He also highlighted his interest in exploring new ways to shape consumer perceptions around relationships and finding life partners.
Arora joins Jeevansathi with extensive experience across FMCG and consumer healthcare brands. He spent close to 5 years at Haleon, where he was part of the marketing function and led brand marketing for ENO. During this period, he was also associated with Centrum, gaining further experience in consumer healthcare marketing.
Before Haleon, he worked at Dabur, where he developed his expertise in brand management and marketing across the company’s FMCG portfolio. Earlier in his career, he was associated with L’Oréal, building experience in consumer marketing and brand development.
His professional journey spans established brands across personal care, beauty, FMCG and consumer healthcare, giving him a broad understanding of consumer behaviour and brand positioning.
At Jeevansathi, his responsibilities will cover brand building, growth strategy and performance marketing. His appointment comes as the platform looks to strengthen its brand positioning and connect with consumers in India’s evolving matchmaking landscape.
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