Axis Max Life Insurance Limited has promoted Ruchita Jain to the role of Vice President – Head, Strategy Portfolio & Compliance under the Chief Operating Officer (COO) function.
In her new position, she will lead the COO’s strategic portfolio, oversee governance, drive end-to-end strategic initiatives, manage business priorities, and ensure investments and transformation programmes deliver measurable business impact across the organisation.
With more than 15 years of experience in customer insights, strategy, marketing research, and business transformation, Ruchita has built a strong career focused on turning customer intelligence into business growth. Since joining Max Life Insurance in 2015, she has taken on multiple leadership roles in customer insights and experience, contributing to customer-centric decision-making and strategic planning.
Most recently, she served as Vice President – Head, Customer Insights at Axis Max Life Insurance, where she led customer insight initiatives that supported business growth and improved customer experience across the organisation.
Earlier, she held the position of Assistant Vice President and also served in several leadership roles, including Chief Manager – Customer Insights, Senior Manager, and Manager – Customer Marketing & Insights. During her tenure, she established the company’s Net Promoter Score (NPS) measurement framework across the customer journey, enabling leadership teams to use real-time customer insights for strategic decision-making. She also supported business strategy by delivering advanced consumer analytics and presenting actionable insights to senior leadership.
Before joining Max Life Insurance, Ruchita worked as Project Director at Kantar TNS, where she managed end-to-end quantitative research projects and advised clients on marketing, branding, and business strategy through strategic research solutions.
She began her career as a Software Engineer at Aricent Technologies, working on simulated testing environments for WiMAX and 3G technologies before moving into market research and customer strategy.
Ruchita holds an MBA in Marketing from the FORE School of Management, New Delhi. Her expertise in customer insights, governance, strategic portfolio management, consumer behaviour, business analytics, and organisational transformation will support the COO’s strategic agenda and help drive business excellence at Axis Max Life Insurance.
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