The luxury automotive brand, operating under SAVWIPL, has entrusted Dixit with leading its next phase of growth in the Indian market.
Dixit brings over 28 years of experience in the automotive sector, including nearly 20 years with the Volkswagen Group. Before taking charge in India, he served as Market Development Director at Porsche Middle East and Africa, where he played an important role in driving initiatives focused on the Indian market.
“India continues to offer strong potential and opportunities for Porsche, and there are exciting times ahead for the brand in this market,” said Dixit.
“I am honoured to take on this role and build on the strong foundation established over recent years. Our focus will be on strengthening customer engagement and unlocking further opportunities.”
He succeeds Manolito Vujicic, who is moving on to pursue opportunities outside the Group. Porsche India acknowledged and thanked Vujicic for his contribution and leadership during his tenure.
Over the years, Dixit has held leadership roles across India, China, and Europe. His experience spans strategy, sales operations, and brand development, giving him strong global and regional market expertise.
“Ashutosh brings a deep understanding of both the Porsche brand and the Indian market to this role,” said Dr. Manfred Bräunl, Chief Executive Officer, Porsche Middle East and Africa.
“His leadership experience across regions and functions makes him exceptionally well positioned to guide Porsche India into its next phase. India continues to be an important market for us, and we are confident that under his leadership, the brand will further strengthen its presence and performance.”
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