Expanding access to its advertising ecosystem, OpenAI has entered an exclusive reseller partnership with Aleph to bring ChatGPT Ads to 44 markets across Latin America, Europe, Central Asia, the Middle East, Africa and Asia-Pacific.
The agreement will allow brands and advertising agencies in these regions to access ChatGPT Ads through Aleph’s local teams, payment infrastructure and market-specific support. Advertisers will be able to sign contracts, make payments and receive assistance locally, including transactions in their respective currencies.
The partnership covers 14 markets in Latin America, 16 across Europe and Central Asia, 10 in the Middle East and Africa, and 4 in Asia-Pacific. It aims to make it easier for businesses to connect with ChatGPT’s advertising ecosystem as users increasingly turn to the platform to learn, explore and make decisions.
Commenting on the partnership, Gastón Taratuta, Founder and CEO of Aleph, said, “AI is giving businesses a new way to connect with people. Starting today, advertisers in 44 markets can work with OpenAI through a local team that speaks their language, bills in their currency and extends credit. That is what Aleph does best: turning global technology into local growth.”
Under the arrangement, brands and agencies working with Aleph will receive locally issued invoices and contract support. Aleph’s teams will also assist advertisers with onboarding and provide first-line support across the covered markets.
The 44 markets included in the agreement are:
- Latin America: Argentina, Bolivia, Chile, Colombia, Costa Rica, the Dominican Republic, Ecuador, El Salvador, Guatemala, Panama, Paraguay, Peru, Puerto Rico and Uruguay.
- Europe and Central Asia: Azerbaijan, Bulgaria, Croatia, Cyprus, Czechia, Estonia, Hungary, Kazakhstan, Latvia, Lithuania, Romania, Serbia, Slovakia, Slovenia, Ukraine and Uzbekistan.
- Middle East and Africa: Egypt, Kenya, Kuwait, Morocco, Nigeria, Qatar, Saudi Arabia, South Africa, Turkey and the United Arab Emirates.
- Asia-Pacific: Bangladesh, Cambodia, Hong Kong and Sri Lanka.
Advertisers and agencies in these markets can contact Aleph’s local teams through its website to explore access to ChatGPT Ads.
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