Netradyne has appointed Brion O’Connor as its Chief Marketing Officer (CMO), bringing on board a marketing leader with over 20 years of experience in global marketing, brand development, demand generation, go-to-market strategy and business growth. The company provides AI-powered technology for fleet safety and performance.
O’Connor joins Netradyne from EvenUp, where he served as Chief Marketing Officer for more than 2 years. He previously held the same position at Gong, building his executive experience in technology-focused marketing and business growth.
Before Gong, O’Connor spent around 4 years at Samsara as Vice President of Marketing and a member of its executive leadership team. He led marketing initiatives for the connected operations technology provider, supporting solutions that use IoT data and real-time operational insights to improve safety, efficiency and sustainability. His experience in marketing technology for physical operations aligns closely with Netradyne’s focus on AI-driven fleet intelligence.
Earlier, O’Connor spent approximately 3 years at AppDirect, first as Vice President of Marketing and later as Senior Vice President and General Manager. He oversaw marketing, sales development, visual design, web development and business development. He subsequently launched and led the company’s AppSmart network services business, managing customer operations, marketing, sales, product, finance and people functions.
A significant part of his career was his more than 5-year tenure at LinkedIn, where he held several global marketing leadership roles. These included Global Marketing Director – Marketing Insights, Strategy & Operations; Head of Global Campaigns – Demand Generation & Go-to-Market; Senior Manager – Demand Generation & Field Marketing EMEA; and Senior Product Marketing Manager EMEA.
During this period, he led international marketing initiatives across North America, Europe, Asia-Pacific and Latin America, covering demand generation, marketing technology, campaign execution, market expansion and customer engagement.
O’Connor began his career in marketing with roles at Hostelworld.com, GroupM and 24/7 Real Media, developing expertise in digital marketing, search advertising, performance marketing and customer acquisition. His professional background also includes experience at Computershare and in professional training services.
With this appointment, Netradyne brings in extensive technology marketing and connected operations expertise as it continues to expand its AI-powered fleet intelligence platform.
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