As competition in short-form video continues to grow, Meta is testing a new feature called Series that aims to make it easier for users to follow connected content on Instagram and Facebook Reels.
The feature allows creators to group both new and previously published Reels into a structured collection, with each video becoming an episode within a larger series. These collections will appear in a dedicated section on a creator’s profile, enabling viewers to watch content in sequence and continue from where they left off.
The move signals a shift towards longer-term audience engagement rather than relying solely on quick-scrolling video consumption. By organizing related content into a series format, Meta aims to help creators build stronger viewer retention and encourage repeat visits. Tutorials, challenges, educational content and storytelling formats are expected to benefit from the new feature.
When users discover an episode through their feed or the Reels tab, they will have the option to access the full series and explore related episodes. Users can also save a series for later viewing and stay updated as new episodes are added.
The feature is currently being tested with a select group of creators and content producers who already publish serialized content on Instagram and Facebook. Meta said the initiative is designed to make it easier for audiences to keep track of ongoing content and improve the overall viewing experience.
The company is also exploring future monetization opportunities for the feature, although no specific details have been shared. The test reflects Meta’s broader efforts to strengthen creator tools and expand content discovery across its platforms.
If rolled out more widely, Series could provide creators with a new way to organize content while helping audiences follow stories, projects and educational content more seamlessly across Instagram and Facebook.
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