AI-powered assistants are steadily taking on tasks that traditionally require direct human interaction. Adding to this shift, Meta has introduced an outbound calling capability for its Muse AI agent, allowing paid subscribers to contact US businesses and handle phone-based tasks without making the calls themselves.
Meta Muse AI can now make calls to US businesses
Meta launched Muse, its first consumer AI agent, in September and has since expanded its capabilities. Meta Chief AI Officer Alexandr Wang (@alexandr_wang) confirmed in a post on X that Muse can now place calls to businesses across the US.
The feature allows users to delegate tasks that require phone conversations to the AI assistant. These include making restaurant reservations, contacting insurance agents, reaching cable service providers and handling customer service enquiries.
The outgoing calling capability was initially tested with a limited group of users in September. With the latest update, eligible paid subscribers can ask Muse to complete a task involving a phone call, and the AI assistant will contact the business on their behalf.
Meta Muse subscription plans and pricing
The calling feature is available to users with a paid Muse subscription. The basic plan starts at $20 (approximately Rs. 1,800) per month and provides 500 million Muse tokens per week.
A higher-priced subscription, costing $100 (approximately Rs. 9,000) per month, offers 3 billion Muse tokens per week.
Other AI assistants offering calling capabilities
Meta is not the only company exploring AI-powered business calls. Google offers a similar capability through its Gemini-powered Call for Me feature, which allows eligible users to delegate business-related calls to an AI assistant. However, the feature is currently limited to eligible Pixel smartphone owners in the US.
Grok Bot also supports outgoing calls to businesses and individuals across the US. Meanwhile, Anthropic’s Claude provides similar AI-powered calling capabilities through third-party integrations, including AgentPhone.
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