Keegan’s appointment comes as the company continues to focus on growth, brand relevance, and deeper customer engagement in a competitive foodservice market.
Before taking on this role, Keegan served as Marketing Executive at SPAR South Africa, where he strengthened his experience in customer-focused and brand-led strategies. Prior to that, he spent over 20 years at Unilever, building a strong foundation across multiple senior marketing roles.
At Unilever, he most recently held the position of Marketing Director, after serving as Marketing Manager – Deodorants. He also worked as Marketing Manager – Hand and Body Category, contributing to growth and development across key personal care segments. Earlier, he was Senior Brand Manager for Vaseline, where he gained deep experience in brand management within a flagship portfolio.
His earlier roles at Unilever included Shopper Marketing Manager, Assistant Brand – Axe, and Demand Planner. These positions gave him broad exposure to shopper marketing, category strategy, planning, and consumer-driven execution, shaping a well-rounded marketing leadership profile.
With experience across leading consumer brands and retail-driven environments, Keegan brings a strong mix of marketing leadership, category expertise, and brand-building capability. His appointment reflects the growing importance of customer experience, digital engagement, and brand strategy in driving growth within the foodservice sector.
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