Mahindra Manulife Insurance Limited has strengthened its leadership team with the appointment of Ruchika Malhan Varma as Chief Marketing and Customer Officer (CMCO), as the joint venture between Mahindra Group and Manulife continues to build its life insurance business in India.
Varma brings more than 25 years of experience across financial services, media, entertainment, travel and consumer businesses in India and Asia. Her expertise spans brand building, marketing, customer experience, digital transformation and business-led marketing.
In her new role, Varma will oversee brand and marketing communications, corporate communications, digital and growth marketing, customer experience, digital experience, partnerships, DEI, sustainability and AI enablement.
Her appointment comes as the company focuses on developing a consumer-centric and AI-driven life insurance framework in India. Her mandate will bring together brand, customer, technology and business priorities.
Suresh Agarwal, Managing Director & CEO, Mahindra Manulife Life Insurance, said, “Ruchika’s experience at the intersection of brand, customer, technology and business makes her an important addition as we set out to build Mahindra Manulife Insurance. Her leadership will be instrumental in translating this ambition into a differentiated customer proposition and a strong, trusted brand.”
Sharing her vision for the role, Ruchika Malhan Varma said, “I am excited to be part of the journey of building Mahindra Manulife Insurance as an AI-first, consumer-driven organisation.”
Before joining Mahindra Manulife Insurance, Varma served as Chief Marketing Officer at IDFC First Bank, where she worked on building and strengthening the IDFC Bank and IDFC First Bank brands.
Earlier, she held leadership positions at BBC Worldwide, Lonely Planet, Singapore Tourism Board, VIP Luggage and Electrolux.
With experience across multiple sectors and markets, Varma brings a combination of marketing, customer, digital and business expertise to her new leadership role at Mahindra Manulife Insurance.
Also read: Viksit Workforce for a Viksit Bharat
Do Follow: The Mainstream LinkedIn | The Mainstream Facebook | The Mainstream Youtube | The Mainstream Twitter
About us:
The Mainstream is a premier platform delivering the latest updates and informed perspectives across the technology business and cyber landscape. Built on research-driven, thought leadership and original intellectual property, The Mainstream also curates summits & conferences that convene decision makers to explore how technology reshapes industries and leadership. With a growing presence in India and globally across the Middle East, Africa, ASEAN, the USA, the UK and Australia, The Mainstream carries a vision to bring the latest happenings and insights to 8.2 billion people and to place technology at the centre of conversation for leaders navigating the future.