Lenovo has named Shilpa Marodia as its Marketing Director for India and South Asia, placing her in charge of brand and marketing strategy across its personal computers, smart devices, infrastructure, solutions and services businesses.
Based in Bengaluru, Marodia succeeds Chandrika Jain, who has moved to the position of Global Brand Director at Lenovo.
Marodia brings more than 18 years of experience in brand management, marketing, business transformation, digital, e-commerce and profit and loss (P&L) leadership. Her career spans the technology and fast-moving consumer goods (FMCG) sectors, with a focus on brand development, business growth and consumer-led marketing.
Before joining Lenovo, she held leadership roles at Amazon India across marketing, business growth, product innovation and cross-functional transformation.
Earlier, she worked with Tata Consumer Products in category and portfolio leadership roles. She also held portfolio leadership positions at Procter & Gamble and brand management roles at Hindustan Unilever, including global brand responsibilities at Unilever.
In her new role, Marodia will work to strengthen Lenovo’s brand positioning and customer engagement across consumer and enterprise markets. She will also focus on bringing the company’s devices, infrastructure and services businesses under a more unified marketing strategy.
Her appointment comes as Lenovo advances its Hybrid AI strategy and looks to expand its presence across India and South Asia.
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