JW Marriott Phuket Resort & Spa has appointed Shagun Sethi as Director of Sales & Marketing, strengthening its leadership team with a hospitality professional who brings more than 20 years of experience in luxury hotel sales, marketing, business development, and strategic partnerships. In her new role, she will lead the resort’s sales and marketing strategy, driving business growth while further strengthening its position as one of Thailand’s leading luxury hospitality destinations.
Throughout her career, Shagun has built strong relationships with global organizations, government bodies, diplomatic missions, multinational corporations, and high-net-worth clients. She has led sales initiatives across more than 70 hotels in India, delivering sustained business growth across luxury, MICE, weddings, diplomatic, and government segments. She also played an important role in supporting major international engagements, including the G20 Summit, while driving high-value business opportunities and strengthening customer relationships.
Before joining JW Marriott Phuket Resort & Spa, Shagun served as National Sales Manager at ITC Hotels, where she became the company’s top-performing Group Sales leader for consecutive years. During her tenure, she accelerated national account growth, delivered the highest cross-property sales contributions across the ITC Hotels and Welcomhotel portfolio, and expanded strategic partnerships across multiple markets.
Earlier, she held key leadership positions at ITC Hotels, including Head – MICE & Events and Sales Director – Diplomatic Missions & Government Bodies. In these roles, she helped position ITC Maurya as a preferred venue for international conferences, luxury weddings, diplomatic delegations, and government events. She also led business development at Maxxfun Holidays Pvt. Ltd., managing international MICE and destination wedding portfolios while building a high-performing sales organization.
Shagun previously served as Director of Sales & Marketing at Fairmont Hotels & Resorts, where she helped establish the brand’s first property in India and drove market growth through integrated sales, marketing, revenue, and distribution strategies. She also spent more than 6 years with Oberoi Hotels & Resorts as Key Account Sales Manager, managing major institutional and multinational accounts. She began her hospitality leadership journey with ITC Hotels as Assistant Sales Manager, developing strategic relationships with national and international clients.
With extensive expertise in luxury hospitality, strategic sales, brand positioning, MICE, destination events, and customer engagement, Shagun is well-positioned to strengthen JW Marriott Phuket Resort & Spa’s commercial strategy and enhance the guest experience.
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