Instabee has named Deirdre Net as Head of People Sweden, reinforcing its focus on people, culture, and organizational growth across its Swedish operations.
In her new role, she will lead the company’s people strategy and HR agenda, with a strong emphasis on talent development, employee engagement, organizational culture, business growth, and building high-performing teams as Instabee continues to expand its position in last-mile delivery and logistics.
Deirdre brings more than 12 years of experience in human resources, people strategy, talent management, organizational development, and employee experience. Throughout her career, she has worked closely with business leaders to deliver people transformation across the technology, fintech, retail, professional services, and staffing sectors.
Before joining Instabee, Deirdre was Director, People Business Partner at Visa, where she partnered with leadership teams to drive strategic HR initiatives following Visa’s acquisition of Tink. Prior to Visa, she spent more than 2 years at Tink, most recently serving as People Director. In that role, she led the company’s people strategy and managed cross-functional HR teams supporting commercial and corporate functions. She also played a key role in integrating Tink’s workforce into Visa by aligning culture, policies, compliance, and talent strategies after the acquisition. Earlier at Tink, she served as Senior People Partner and People Partner, supporting leadership teams with performance management, organizational development, and people strategy.
Earlier in her career, Deirdre worked as HR Business Partner at H&M, where she managed end-to-end people processes, talent management, succession planning, employee relations, and change management. She also held the roles of HR Manager and HR Specialist – Recruitment & Employer Branding at Advokatfirman Cederquist, leading recruitment, leadership development, learning and development, compensation, and employer branding initiatives. She began her HR career with The Adecco Group, Essity, and Academic Work, building expertise in recruitment, employee relations, and HR operations.
At Instabee, Deirdre will lead the People function in Sweden, supporting leadership development, organizational capability, employee engagement, and workplace culture as the company continues its rapid growth across the Nordic logistics and e-commerce delivery market.
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