Anoop brings more than 15 years of experience in B2B technology marketing and will focus on shaping the company’s global strategic narrative and positioning, while supporting its revenue marketing function.
Before joining Hoonartek, Bharadwaj served as Partner and Field Marketing Leader at Lingaro. Prior to that, he worked at Tredence Inc., where he held roles including Leader – Demand Marketing and ABM and Head of Demand Marketing. In these positions, he built strong expertise in demand generation, account-based marketing, and growth-focused marketing strategy.
Earlier, Bharadwaj spent more than 3 years at Cognizant as Lead – Partner Field Marketing and Manager – Messaging and Portfolio Marketing. These roles strengthened his capabilities in partner marketing, field activation, and go-to-market strategy across enterprise technology services.
Before Cognizant, he worked at Nihilent as Manager – Corporate Communications, leading public relations, advertising, events, marketing collateral, website management, employee communication, and social media initiatives.
Earlier in his career, Bharadwaj served as Marketing Writer at IBM, creating marketing and sales content across business units and regions. He also worked as Business Analyst at Genpact, developing marketing research reports for U.S.-based CPG clients, and as Data Analyst at Reuters, analyzing historical stock market data for global securities.
In addition to his corporate experience, Bharadwaj is a member of CMO Alliance, reflecting his engagement with the wider marketing ecosystem.
His career reflects strong progression across marketing strategy, demand generation, ABM, field marketing, communications, and data-driven insights, bringing a well-rounded B2B marketing leadership profile to Hoonartek.
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