Google is expanding the use of Veo, its AI video generation model, to help advertisers create video ads for Performance Max and Demand Gen campaigns. The tool can turn static images into short videos using prompts and image references.
In Google Ads, Veo is available through the Asset Studio under the Create videos section. Advertisers can select Create video from images and use existing assets to generate 5-second or 10-second videos.
Users can select an image for the first scene and another for the second scene. Veo then animates the images and combines them into a short video. Advertisers can also select a template and add text overlays before previewing the finished ad.
The videos can then be uploaded to a private channel or a brand’s YouTube channel for paid or organic use. They can also be used as Shorts in Performance Max and Demand Gen campaigns.
Google currently supports 3 video formats:
- Horizontal: 16:9, recommended resolution of 1920×1080
- Vertical: 9:16, recommended resolution of 1080×1920
- Square: 1:1, recommended resolution of 1080×1080
Using high-resolution images that work well across all 3 formats can help maintain visual quality and expand reach. Product and service images are particularly useful, as images containing faces cannot be used with this specific tool.
For messaging, advertisers can add 2 headlines of up to 30 characters each. The business name appears first, so the headline space can focus on the main brand message.
Once the video is live, advertisers can evaluate its performance at the asset level. Engagement metrics such as clicks and website activity can provide useful signals, while view-through conversions may also contribute to campaign performance. Results and impressions can vary across channels.
Veo currently has a 10-second maximum duration for these ads, limiting some use cases. However, the tool provides a faster way to refresh creative and experiment with short-form video without the traditional production costs.
Google Veo is also available through Gemini, Google Flow, Google Vids, Google AI Studio, Gemini API and Gemini Enterprise Agent Platform.
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