Google is introducing a new programme that will allow eligible third-party Android app stores in the US to access the Google Play app catalogue from July 22. The initiative, called the Play Catalog Access Program, is part of the company’s broader changes to Android app distribution in the US.
Under the programme, approved third-party app stores will be able to list apps available on Google Play. However, all app downloads and installations will continue to be completed through Google Play under the same terms as direct Play Store downloads. Google also confirmed that its existing Play service fee will continue to apply to apps installed through the programme.
Only US-based Android app stores registered as organisations will be eligible to participate. Google said participating marketplaces must operate as legitimate third-party app stores, have the required rights to distribute apps and comply with the company’s privacy, security and intellectual property requirements.
Eligible app stores must also provide key app information, give users controls for app installation and updates, offer customer support and regularly update their Play catalogue data.
Google has also introduced restrictions for participating marketplaces. They can distribute Play catalogue apps only within the US and cannot charge additional download fees, earn revenue from installations or share Play catalogue data with other marketplaces. The company also requires participating app stores to continue offering apps beyond those available through the programme.
To enrol, app store operators must review the eligibility requirements, submit an enrolment form, accept the service agreement and pay a $5,000 security and policy review fee, which is approximately Rs. 4,81,400. The same amount will be charged every year to maintain access. After approval, participants can complete the remaining onboarding process through the Play Console before accessing the Play catalogue.
The programme follows Google’s ongoing efforts to comply with the court order issued during its legal dispute with Epic Games. Earlier reports had indicated that eligible third-party marketplaces would gain access to the Play catalogue while app downloads would continue to be routed through Google Play.
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