Automation Anywhere India welcomes Shreya Bhatnagar as Head of Marketing

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Automation Anywhere India welcomes Shreya Bhatnagar as Head of Marketing
Automation Anywhere India welcomes Shreya Bhatnagar as Head of Marketing

Based in Bengaluru, she will lead the company’s marketing strategy for a global leader in AI-powered robotic process automation (RPA). Her focus will be on strengthening brand visibility, driving demand generation, and building a strong ecosystem as enterprises accelerate adoption of intelligent automation and generative AI.

In her new role, Shreya will oversee end-to-end marketing initiatives aligned with evolving enterprise needs. Her mandate comes at a time when businesses are increasingly prioritizing automation-led transformation and AI-driven efficiency.

Prior to this appointment, Shreya built a strong reputation as a results-driven B2B marketing leader, with deep expertise in Enterprise Technology and SaaS. She most recently served as Head of Marketing (India & SAARC) at Jamf, where she led go-to-market strategies tailored for Apple-first enterprise environments.

Her earlier experience includes a significant tenure of 5 years at VMware and later Broadcom, where she advanced to the role of Senior Enterprise Field & Partner Marketing Manager (APJ). During this period, she played a key role in scaling field and partner marketing efforts across regions.

Shreya’s professional journey also reflects a diverse foundation. She has been a Graduate Research Fellow at DRDO, Ministry of Defence, Govt. of India (INMAS), and has contributed as a writer for a leading national newspaper. Her global exposure includes a Social Concern Project at Bosch Automotive Thailand. Additionally, she gained early experience in retail and e-commerce through internships at ITC Limited and pladis Global (McVitie’s).

Combining analytical depth with strong storytelling skills, Shreya brings a balanced approach to marketing leadership. Her experience across research, content, and enterprise marketing positions her well to drive impactful outcomes at Automation Anywhere.

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