With more than 16 years of experience in enterprise software marketing, demand generation, and B2B brand strategy, Arjun will lead regional marketing initiatives aimed at driving growth across key markets. Based in Bengaluru, he will focus on strengthening regional marketing strategies, building ecosystem partnerships, and advancing the adoption of UiPath’s enterprise automation and AI-driven workflow solutions across enterprise, public sector, and mid-market segments.
Arjun’s elevation follows a successful stint as Head of Marketing for India & South East Asia at UiPath, where he played a key role in supporting the company’s growth and market expansion efforts.
Before joining UiPath, Arjun Laxminarasu spent nearly 6 years at ServiceNow, progressing through multiple leadership roles before becoming Senior Director of Marketing for India. During his tenure, he led demand generation programmes, executive engagement initiatives, and large-scale industry events that strengthened the company’s presence in the region.
Earlier in his career, he held leadership positions at Qlik as Head of Marketing for India & SAARC, where he focused on regional market development and growth initiatives. He also worked at Salesforce, driving inside sales and demand generation operations, and began his professional journey at Accenture, building expertise in data-driven marketing operations.
Over the years, Arjun Laxminarasu has developed strong capabilities in pipeline growth, regional marketing leadership, stakeholder engagement, and business transformation, making him well positioned to support UiPath’s continued expansion across APAC and Japan.
Also read: Viksit Workforce for a Viksit Bharat
Do Follow: The Mainstream LinkedIn | The Mainstream Facebook | The Mainstream Youtube | The Mainstream Twitter
About us:
The Mainstream is a premier platform delivering the latest updates and informed perspectives across the technology business and cyber landscape. Built on research-driven, thought leadership and original intellectual property, The Mainstream also curates summits & conferences that convene decision makers to explore how technology reshapes industries and leadership. With a growing presence in India and globally across the Middle East, Africa, ASEAN, the USA, the UK and Australia, The Mainstream carries a vision to bring the latest happenings and insights to 8.2 billion people and to place technology at the centre of conversation for leaders navigating the future.