Ms. Seda joined following her stint at JioStar, where she served as Senior Vice President and Head of Marketing Creative Strategy and Communications. She was part of the core team shaping the brand direction of the merged entity combining Viacom18 and Star India.
At JioStar, Seda led marketing efforts across major sports and entertainment properties, including the Indian Premier League, ICC tournaments, Pro Kabaddi League, Wimbledon, and the Olympics. She also drove large-scale digital and cultural initiatives, including livestream campaigns that reached millions.
A key highlight of her tenure was leading the marketing strategy for IPL 2025, which delivered one of the most-watched seasons with a combined audience of around 1 Bn viewers.
Earlier, she was part of the leadership team at Netflix India as Head of Brand, Film and Series Marketing. She played a significant role in building cultural relevance through campaigns for global titles such as Money Heist and Stranger Things.
Seda has also held leadership roles at agencies including DDB Mudra Group, TBWA India, and MullenLowe Lintas Group, building strong expertise in brand storytelling and integrated marketing.
Her appointment comes as Apple continues to deepen its focus on the Indian market across manufacturing and consumer engagement.
With over 20 years of experience across media, entertainment, and technology, Seda is set to play a key role in shaping Apple India’s marketing communications strategy.
Also read: Viksit Workforce for a Viksit Bharat
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