FUJIFILM India has announced the launch of X Academy (fujifilmxacademy.com), a dedicated platform for photography enthusiasts, professionals, and creative minds across the country. The initiative is designed to provide a space where users can enhance their skills, share knowledge, and gain visibility in the dynamic world of photography.
Recognising the need for a connected community in today’s era of limitless creativity, FUJIFILM India has created the X Academy as more than just a digital platform. It is built as an immersive learning experience for photographers at all levels, from beginners to professionals, encouraging them to improve their craft and explore new perspectives.
Key Highlights of X Academy
- Learn from experts: Users can access tutorials, videos, and blogs from FUJIFILM X Ambassadors and mentors such as Padma Shri Raghu Rai, Dabboo Ratnani, Prashant Godbole, Jatin Kampani, Lopamudra Talukdar, Arjun Kartha, and others. These sessions will provide insights into techniques, creative approaches, and industry expertise.
- Ask the expert: A dedicated section allows users to interact with FUJIFILM’s technical evangelist team for customised guidance.
- Get featured: Creators have the chance to showcase their work and be featured on the official FUJIFILM X India Instagram account.
- Workshops and masterclasses: A mix of free and paid sessions led by renowned photographers will cover everything from basic skills to specialised genres.
- Exclusive benefits: Users can extend their warranty to 2+1 years on the latest FUJIFILM purchases by registering their products through the platform.
- Community highlights: Direct access to FUJIFILM X India’s official Instagram account where curated work from the community will be highlighted.
Speaking about the launch, Mr Koji Wada, Managing Director of FUJIFILM India, said, “At FUJIFILM India, we are committed to delivering innovative products and solutions that embody our Group purpose of ‘Giving Our World More Smiles.’ By blending diverse ideas, unique capabilities, and extraordinary people, we aim to create solutions that bring joy and smiles to the world. The launch of X Academy is a community where learning is encouraged, connections are fostered, and self-expression is celebrated. Our aim is to make photography accessible, enjoyable, and inspiring for all, and we believe X Academy will empower photographers of every level to push their creative boundaries and bring more joy to the world through their visual storytelling.”
Mr Arun Babu, Associate Director and Head of Digital Camera, instax and Optical Devices Business, FUJIFILM India, added, “We envision X Academy as a creative ecosystem designed for growth, learning, and recognition. Built to support every step of a photographer’s journey, it offers informative tutorials, expert guidance, and a stage for aspiring creators to showcase their talent. Our goal is to ensure photographers have the resources they need to refine their craft while enjoying a strong sense of community. We look forward to witnessing the incredible talent and stories that will emerge from this initiative.”
The launch of X Academy reflects FUJIFILM India’s commitment to innovation and its mission to empower the creative community. By providing access to knowledge, opportunities for growth, and a platform for expression, FUJIFILM India aims to support photographers at every stage of their journey while fostering collaboration and inspiration across the country.
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