TikTok is implementing further workforce reductions within its US e-commerce division, TikTok Shop. This marks the third wave of layoffs for the team since April, as the company continues to restructure its operations.
A spokesperson for TikTok stated that these adjustments are being made to better align with evolving strategic priorities, aiming to ensure the long-term success of the business. These organizational changes follow a year in which the TikTok Shop division reportedly fell short of its internal sales targets.
In addition to the layoffs, the team has been systematically replacing US-hired staff with managers who have stronger connections to China. This strategic shift is aimed at replicating the significant e-commerce success achieved by its parent company, ByteDance Ltd., across Asia.
Despite these ongoing structural changes, TikTok Shop remains a critical component of the social media app’s business. It has been highlighted as TikTok’s fastest-growing segment and continues to be a major global focus for ByteDance.
Also read:Â Viksit Workforce for a Viksit Bharat
Do Follow: The Mainstream formerly known as CIO News LinkedIn Account | The Mainstream formerly known as CIO News Facebook | The Mainstream formerly known as CIO News Youtube | The Mainstream formerly known as CIO News Twitter |The Mainstream formerly known as CIO News Whatsapp Channel | The Mainstream formerly known as CIO News Instagram
About us:
The Mainstream formerly known as CIO News is a premier platform dedicated to delivering latest news, updates, and insights from the tech industry. With its strong foundation of intellectual property and thought leadership, the platform is well-positioned to stay ahead of the curve and lead conversations about how technology shapes our world. From its early days as CIO News to its rebranding as The Mainstream on November 28, 2024, it has been expanding its global reach, targeting key markets in the Middle East & Africa, ASEAN, the USA, and the UK. The Mainstream is a vision to put technology at the center of every conversation, inspiring professionals and organizations to embrace the future of tech.
