Anant Patel Steps Into a New Journey as VP of Growth & Marketing at Practo
“A new chapter begins, and with it, new dreams unfold.”
Anant Patel, a name long associated with crafting digital marvels, has taken on a new challenge as he steps into the role of Vice President – Growth and Marketing at Practo, India’s leading digital healthcare platform. In this new position, he will spearhead Practo’s expansion strategies and marketing innovations, weaving together growth with meaningful engagement.
With a career path etched in excellence, Anant brings a wealth of experience from dynamic, fast-paced ecosystems. Most recently, he served as Director – Marketing at a major OTT platform, where he led digital strategies for India, the Middle East, Africa, and South Asia. His role was pivotal in driving both brand resonance and user acquisition, mastering the art of digital storytelling and performance marketing for both growth and retention.
Before venturing into the streaming world, Anant was at the forefront of digital growth at a major online travel group. Over a span of 4.5 years, he held the position of Associate Director, where he built and led a powerhouse in-house digital marketing team. His mission? To craft powerful campaigns that not only reached users but truly resonated with them—across user acquisition, retention, and brand elevation. His earlier work there also saw him leading mobile marketing efforts, setting the stage for their digital-first future.
Go back a little further and you’ll find Anant steering mobile growth at a well-known classifieds platform in South Asia. As mobile marketing lead, he played a critical role in scaling user base, establishing partnerships, and fueling mobile-first growth journeys.
The earliest days of his professional voyage saw him as a Product Manager for two of India’s pioneering digital platforms in music, video, and local search. Here, he helmed the launch of mobile and tablet applications, shaping early digital experiences across Indian and U.S. audiences.
Across every chapter, one theme remains constant—Anant’s unshakeable commitment to marrying speed with purpose. His work has always centered on scaling growth with depth, blending data with creativity, and intuition with strategy.
With his new role at Practo, Anant steps into yet another arena where technology meets humanity. As healthcare increasingly embraces digital transformation, the platform is poised for greater things—with Anant guiding its narrative forward.
“In his new role, Patel will be responsible for leading overall growth and marketing initiatives for the platform.”
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