DailyObjects has strengthened its leadership team with the appointment of Zeenah Vilcassim as Global Chief Marketing Officer (CMO) as the India-born lifestyle tech brand looks to expand its international presence.
Vilcassim brings more than 17 years of experience across the US, Europe, Middle East, China and India, with expertise spanning brand building, consumer businesses and market expansion. In her new role, she will lead DailyObjects’ global brand and marketing strategy as the company builds on its India business and reaches new international markets.
Before joining DailyObjects, Vilcassim led marketing for Nothing in India. She previously served as CEO of Zomato Live, now District by Zomato, where she built the business from the ground up.
Earlier, as Chief Marketing Officer at Bacardi India, she led consumer and customer marketing across the company’s portfolio. She also served as Global Brand Director for Whiskies at Bacardi, working on brand strategy across international markets.
Across these roles, Vilcassim has worked with established brands and new businesses, combining consumer insights, brand strategy and business execution.
Pankaj Garg, Co-founder and CEO, DailyObjects, said, “DailyObjects is entering its next chapter. We want to build a brand that means something to people, wherever they are. Zeenah understands consumer behaviour well and has built brands at global companies, at fast-growing businesses and from scratch. She shares our ambition, and I’m excited to build the next phase of DailyObjects with her.”
Zeenah Vilcassim, Global CMO, DailyObjects, said, “DailyObjects has already built the foundations of a truly distinctive lifestyle brand: a strong understanding of contemporary consumers and a clear point of view on how design fits into their daily lives. Pankaj and Saurav’s ambition to take this India-born brand to the world is something DailyObjects is strongly poised to achieve, with both its local relevance and international appeal. I look forward to joining them on the next stage of this journey, making DailyObjects a brand that is meaningful to consumers’ daily lives wherever it goes.”
The appointment comes as DailyObjects expands its design-led product portfolio and targets a wider international audience. Its portfolio includes technology essentials, carry, workspace and everyday lifestyle products.
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