Haldiram’s Retail has appointed Tushar Mehta as Vice President – Growth and Marketing, bringing nearly 2 decades of experience across brand strategy, innovation, marketing and business growth.
Mehta joins Haldiram’s Retail after serving as Senior Director of Marketing at Coffee Island, where he built the brand’s India marketing and omnichannel ecosystem from the ground up.
Earlier, he held leadership roles across the food, beverage and advertising sectors. His experience includes serving as VP & Head – Marketing at Taco Bell, Brand Head – Beck’s at AB InBev India, and AVP – Business & Strategy at Ogilvy.
Across these roles, Mehta has worked on brand development, consumer strategy, innovation and business expansion, with a focus on creating consumer-led growth.
In his new role at Haldiram’s Retail, Mehta will bring together his experience in marketing and business growth to support the company’s brand and expansion priorities.
His appointment adds to the company’s leadership as it continues to build its presence across the retail and consumer market.
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