In his new role, Ashish will continue to lead the HDFC bank’s Non-Life Insurance and Investment Products business, with a focus on product strategy, distribution excellence, and customer-centric financial solutions across one of India’s largest private sector banks.
With over 22 years of experience in banking, financial services, product management, and strategic marketing, Ashish has built strong expertise in creating innovative financial products, strengthening distribution networks, and improving customer engagement. His elevation reflects the bank’s confidence in his leadership and his contribution to expanding its insurance and investment products portfolio.
Ashish has been associated with HDFC Bank for nearly 20 years and has held several leadership positions during his journey. Before this promotion, he served as Senior Vice President & Head – Non-Life Insurance & Investment Products, where he led the strategy for the bank’s insurance and investment offerings. Earlier, as Senior Vice President & Head – Investment Products & Digital Initiatives (Life Insurance & Mutual Funds), he played an important role in driving digital transformation, product innovation, and customer engagement across the bank’s wealth and investment businesses.
Earlier in his career at HDFC Bank, he spent more than 11 years as Vice President & Regional Marketing Head – West, overseeing strategic marketing across Maharashtra, Goa, Gujarat, Madhya Pradesh, and Chhattisgarh. He helped translate business strategies into impactful marketing initiatives, strengthened the bank’s regional brand presence, and supported customer acquisition and cross-selling efforts. He also served as Product Manager – Private Banking and Senior Manager – International TPP & Offshore Products, gaining valuable experience in wealth management, offshore banking, and product strategy.
Before joining HDFC Bank, Ashish worked at State Bank of India (SBI) as Marketing Manager and Manager – Overseas Expansion, contributing to international business development and strategic marketing.
Ashish holds a postgraduate qualification in Marketing, Finance, and Strategy from the Indian Institute of Management Lucknow (IIM Lucknow), further strengthening his leadership in the banking and financial services sector.
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