Bajaj Electricals has appointed Tiny Sengupta as its Chief Marketing Officer, effective June 29, 2026.
In her new role, she will lead the company’s marketing function, overseeing integrated marketing strategy and brand positioning for both Bajaj and Morphy Richards.
With more than 22 years of global experience across the healthcare and FMCG sectors, Tiny brings extensive expertise in brand building, marketing strategy, consumer engagement, and business growth. Throughout her career, she has worked with leading global and Indian organizations, including Johnson & Johnson, Marico, Dabur, Henkel, and GSK.
Before joining Bajaj Electricals, Tiny served as Country Director – Vision Care at Johnson & Johnson India, where she focused on strengthening brand equity and expanding the company’s market presence across India.
Commenting on the appointment, Shekhar Bajaj, Chairman, Bajaj Electricals, said, “We are pleased to welcome Sengupta to our leadership team at a pivotal time.”
Sanjay Sachdeva, Managing Director and Chief Executive Officer, Bajaj Electricals Limited, added, “As we continue to evolve our business, we are confident that her proven marketing leadership will build stronger brand equity for our brands, Bajaj and Morphy Richards.”
Her appointment reflects Bajaj Electricals’ continued focus on strengthening its marketing leadership and enhancing the brand presence of its portfolio as the company advances its long-term growth strategy.
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