Tilt Brand Solutions has appointed Abhimanyu Mathur as its Chief Business Officer, strengthening its leadership team as the company focuses on expanding enterprise client relationships and driving long-term business growth.
In his new role, he will work closely with the senior leadership team to help build stronger client partnerships while combining strategic business thinking with creative excellence.
Abhimanyu brings more than 25 years of experience across advertising, consumer marketing, and corporate leadership. Throughout his career, he has built deep expertise in brand strategy, marketing, business development, and client management across both agency and corporate environments.
Before joining Tilt Brand Solutions, Abhimanyu held leadership roles at renowned advertising agencies Lowe Lintas and Leo Burnett. On the client side, he served as General Manager – Marketing, Personal Care at RPSG Group. He also held key leadership positions at the Mahindra Group, serving as Vice President – Mahindra Corporate, where he was recognized as a Mahindra Future Shaper, and later as Chief Marketing Officer at Mahindra Lifespaces.
Commenting on the appointment, Joseph George, Chairman and Chief Executive Officer, Tilt Brand Solutions, said the agency’s vision has always been to build a modern, brand-first communications company. He added that achieving this requires leaders who bring both strong business expertise and creative conviction, describing Abhimanyu’s combination of marketing and advertising experience as a valuable addition to the company’s next phase of growth.
Speaking about his appointment, Abhimanyu Mathur said he was drawn to Tilt Brand Solutions because of its clear vision to become one of the most strategic and creative agencies in the industry. He added that he looks forward to working with the team to create enduring brands and deliver impactful creative work for clients.
As Chief Business Officer, Abhimanyu joins the senior leadership team alongside Joseph George, Chief Strategy Officer Gulshan Singh, Chief Creative Officer Adarsh Atal, and Principal Advisor Michelle Suradkar.
His appointment reflects Tilt Brand Solutions’ continued commitment to strengthening its business leadership while helping clients achieve measurable growth through strategic brand building and creative excellence.
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