Effective June 2026, the seasoned FMCG executive, Saibal Bhattacharyya, brings more than 20 years of experience across leading global consumer brands to one of India’s most established ice-cream and frozen food companies.
Bhattacharyya joins Vadilal from Nagarro, where he served as Director of Strategic Initiatives for 1 year and 5 months. Reflecting on his tenure, he acknowledged the support of colleagues Manas Human, Anurag Sahay, and Aanish Singla, describing the experience as both rewarding and insightful.
Before Nagarro, he spent 5 years at PepsiCo as Senior Director – Sales, leading the company’s global commercial sales transformation agenda. During this period, he helped drive capabilities such as trade promotion management, net revenue management, and category and space management. His work influenced revenues of more than $2 billion and contributed to productivity improvements exceeding $600 million.
Earlier in his career, Bhattacharyya served as Vice President – Customer Marketing at PepsiCo from September 2010 to May 2011, where he led the Pepsi World Cup activation strategy along with centralised trade and activation initiatives.
Between his two PepsiCo assignments, he was India General Manager and Vice President at Aintu, a Silicon Valley-based start-up. During his 3.5-year tenure, he built the India business from the ground up, overseeing P&L management, retail channel development, brand partnerships, and investor relations.
His professional journey also includes 5 years at Pernod Ricard as Commercial Head for International Brands, where he managed sales, marketing, revenue growth, and P&L responsibilities. Prior to that, he held leadership positions at GlaxoSmithKline, serving as General Manager and Branch Sales Manager over a period of 3.5 years.
Bhattacharyya began his career at Johnson & Johnson, where he spent 4 years across multiple roles, including Area Sales Manager, Trade Marketing Manager, and Senior Product Manager. He started his professional journey with Colgate Palmolive as an Area Sales Manager.
Speaking about his new role, Bhattacharyya described Vadilal as “an iconic brand with such a rich legacy and strong heritage” and expressed enthusiasm about the opportunity ahead. His appointment brings extensive commercial, sales, and business transformation expertise to Vadilal as the company continues its growth journey.
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