Purnima brings more than 20 years of experience across brand building, consumer insights, innovation, digital engagement, and global portfolio management. Throughout her career, she has played a key role in shaping consumer brands, driving digital transformation, and expanding market presence across international markets.
Before joining Mahindra Group, Lamba spent over 24 years with Unilever, where she held several senior global and regional leadership positions. Most recently, she served as Global Brand Vice President – Knorr in Rotterdam. During her tenure, she also led globally recognized brands including Vaseline, TRESemmé, and Sunsilk.
Earlier at Unilever, she was instrumental in leading the transformation of Fair & Lovely into Glow & Lovely. She also served as Head – Innovation for Lakmé, where she contributed to the evolution of the brand’s cosmetics and skincare strategy.
Purnima’s experience further includes regional skincare portfolio leadership across South Asia and brand management responsibilities for Lakmé, Lux, and Dove, helping drive growth and innovation across multiple consumer categories.
Prior to her long association with Unilever, Lamba served as CEO of Soulkurry.com, one of India’s early online platforms focused on empowering women and helping them achieve their personal and professional goals.
With deep expertise in brand strategy, innovation, and consumer engagement, Lamba’s appointment marks an important addition to Mahindra Group’s leadership team as it advances its brand and business ambitions globally.
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