In a strategic move to strengthen its global presence, Innocean is setting up a new base in Bengaluru, aiming to tap into India’s fast-growing advertising market. The company is shifting focus as South Korea’s domestic ad market continues to decline.
The Hyundai Motor Group affiliate announced on the 6th that it has opened a local office in Bengaluru, often referred to as India’s Silicon Valley. This new centre will function as a tech-driven business solutions hub, combining data, AI, and content capabilities.
Bengaluru remains a key growth hub, hosting technology firms, startups, and global capability centres. Innocean India plans to develop a hybrid business model from this location. The model will integrate data- and AI-based performance systems with predictive analytics, along with content creation and platform planning. The company also aims to strengthen its position as an offshoring service hub for its global network.
India is emerging as a strong growth market for global advertising. As of 2026, the country has a population of over 1.42 billion, making it one of the largest consumer markets globally. Advertising spending reached $13.8 billion last year, marking a growth of 4.6%. It is expected to grow further by 8% this year and 9.7% next year.
In contrast, South Korea’s advertising sector is shrinking. A 2024 survey by the Korea Communications Commission showed broadcast ad revenue at 2.3073 trillion won, down by 183.2 billion won or 7.4% compared to the previous year.
Innocean India said it will focus on expanding client engagement and improving marketing execution, especially in high-growth industries. The company first entered India in 2005 as its first overseas subsidiary, initially targeting sectors like Bollywood. By last year, non-affiliate clients accounted for around 30% of its business, showing growth beyond its parent group.
Chief Executive Officer Kim Jeong-a described the Bengaluru launch as “not simply a regional expansion,” adding that it is “an important turning point” as the company moves beyond traditional agency roles into new business areas.
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