Mr. Rao will lead brand strategy and innovation across key self-care categories, driving growth across diverse markets.
Murali has been with Opella for over 2 years, contributing to marketing and innovation strategy. Prior to this elevation, he served as Zone Marketing Lead – Turkey, Middle East & Africa, where he led marketing for digestive wellness and liver health portfolios and supported the broader Brand & Innovation agenda.
Before joining Opella, he spent over a decade with FrieslandCampina, holding multiple leadership roles across the Middle East and Africa. As Head of Brand & Media – MENA, he led master brand strategy and integrated media initiatives, driving growth for key regional brands. He also served as Category Marketing Head and Regional Marketing Manager, managing dairy and nutrition portfolios across markets.
Earlier in his career, Murali worked with Reckitt, where he handled roles in customer development and brand activation across India, Nepal, and Indonesia. During this time, he built strong expertise in commercial strategy, key account management, and market expansion.
Murali holds an MBA in Sales and Marketing from Faculty of Management Studies, University of Delhi, strengthening his foundation in strategic marketing and brand leadership.
Also read: Viksit Workforce for a Viksit Bharat
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