In a key leadership move, Myntra has elevated Bindiya Bhatt to. The appointment reflects the company’s continued focus on strengthening its position in India’s fashion and lifestyle market.
In her new role, Bindiya will lead efforts to build and scale international brands in India, covering both online and omnichannel experiences.
She has been with Myntra for over 10 years, holding multiple leadership roles across categories and functions. Most recently, she served as Business Head – Women and Kids (Westernwear, Ethnicwear, Lingerie, Footwear, Kidswear), where she drove category growth and strengthened the company’s leadership across key segments.
Earlier, she was Senior Director – FWD (Fast Fashion), Women Westernwear and Kidswear. In this role, she led strategic initiatives focused on fast fashion and evolving consumer trends, especially among younger audiences.
She also served as Director – Women Westernwear & Lingerie Business, where she played a key role in building new business verticals, improving in-app experience, and driving personalization to enhance customer engagement.
Bindiya’s previous roles include Associate Director – Category Management (Women’s Ethnicwear & Lingerie) and Deputy Director – Women Footwear & Accessories, where she contributed to category expansion and business growth across product lines.
Before joining Myntra, Bindiya worked at GUESS?, Inc. as Brand Manager, managing operations in India and overseeing both topline and bottomline performance. She also held roles at French Connection and Tata International Limited, building expertise in planning, merchandising, and business management.
She holds a management qualification from Indian Institute of Management Bangalore and a postgraduate degree in Fashion Management from National Institute of Fashion Technology.
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